Privacy policy

Privacy Policy

This Privacy Policy outlines how Sunkissed Label (“we”, “us”, or “our”) collects, utilizes, and protects your personal credentials when you explore or complete a transaction on sunkissed-label-2.myshopify.com (the “Site”). We are deeply committed to protecting the integrity, security, and privacy of our visitors' and consumers' personal data. By interacting with our platform, submitting your data, or completing a checkout, you acknowledge and agree to the data management practices described below.

1. Categories of Personal Information We Collect

To offer a seamless dress shopping environment, screen for transactional fraud, and fulfill your retail purchases, we collect specific segments of data. We define "Personal Information" as any digital or physical details that can directly identify you as an individual.

  • Technical Device Data: Upon page load, we automatically compile technical metadata via standard internet log files, cookies, web beacons, tracking pixels, or action tags. This includes your web browser version, individual IP address, real-time time zone, cookie storage packets, visited product pages (such as our Mini Dress, Midi Dress, and Maxi Dress collections), internal search queries, and detailed navigation history to optimize our e-commerce layout.

  • Transactional Order Data: During the checkout sequence, you voluntarily transmit direct personal identifiers to honor our contractual purchase agreements. This includes your full customer name, matching billing address, accurate shipping destination, contact email address, and phone number. Confidential payment tokens are handled exclusively by certified end-to-end payment networks and are never stored on our infrastructure.

2. Children’s Privacy Safeguards

Our store does not knowingly target, market to, or collect data from individuals under eighteen (18) years of age. If a parent or legal guardian discovers that a minor has provided us with identifying personal information, please submit an erasure request to our compliance officer at info@sunkissed.com for immediate and permanent removal from our active servers.

3. Legal Data Usage, Safeguards & Fraud Prevention

We deploy your compiled Personal Information to optimize our retail infrastructure, process secure credit card charges, pack and deliver your dress orders, and provide tailored newsletters regarding seasonal markdowns, collection drops, and styling trends based on your consented preferences.

  • Secure Data Retention: When an order is successfully finalized on our platform, your transaction details are safely vaulted in our secure internal business records for compliance, tax, and accounting purposes. This information remains secure unless you formally contact us to exercise your right to account erasure.

  • Algorithmic Fraud Prevention: We do not perform fully automated decision-making profiles that cause legal or life-altering impacts on our consumers. However, our e-commerce framework provider, Shopify, utilizes localized automated scripts strictly to combat payment fraud:

    1. Temporary restriction of IP addresses that generate repeated card declines (expires within several hours).

    2. Temporary processing blocks on payment methods tied to restricted or flag-marked IP networks (expires within several days).

4. Statutory Jurisdiction Rights & Compliance

Iowa Regional Frameworks

By operating under the jurisdiction of the State of Iowa, we handle consumer records in strict compliance with dynamic corporate frameworks and applicable domestic commerce data protections.

California Consumer Privacy Rights (CCPA/CPRA)

If you reside within the State of California, you hold specific statutory entitlements regarding your data under the CCPA/CPRA, including the Right to Know/Access, the Right to Delete, and the Right to Opt-Out of any commercial sharing mechanics.

  • Sunkissed Label confirms that we never sell, barter, or lease consumer personal information to external data brokers or advertising lists.

  • To execute your statutory rights to access, update, transfer, or expunge your digital records, please email our privacy officer at info@sunkissed.com.

  • Legal Representation Note: If an authorized third-party agent is submitting a data request on your behalf, a legally verified power of attorney or notarized proof of authorization must accompany the email to protect customer identity.

European Economic Area (EEA) Protections

For citizens navigating from the EEA, our data processing operations adhere strictly to the GDPR framework. Your data is routed and organized initially via Irish data centers before being safely transferred outside European borders (primarily to the United States) for final shipping, logistics management, and local warehouse fulfillment. You retain full data portability and erasure rights via direct email communication.

5. Cookies, Targeted Tracking & DNT Notice

A cookie represents a compact text script downloaded onto your local terminal or mobile device when accessing our web pages. We implement standard functional, performance, analytical, and marketing pixels. These tools allow our architecture to recall your localized parameters, active shopping cart contents, and authentication keys to streamline your browsing experience.

  • Do Not Track (DNT) Notice: Because global regulatory bodies have not established a uniform industry standard for interpreting "Do Not Track" indicators, our automated backend systems do not alter, pause, or adjust their basic data-gathering sequences when a browser-level DNT signal is broadcast.

6. Document Amendments

We reserve the right to revise, modify, or rewrite this Privacy Policy periodically to align with evolving digital laws, changing state regulations, or logistical shifts in our operational habits. All updated documents become active immediately upon being published on this page, and your continued use of the Site constitutes binding acceptance of the terms active at that time.